Can you feel the vibe of this brand? With this client, we wanted to convey the overarching theme of hand made, botanical & organic. We were lucky to already have one set of images from a photoshoot that we could incorporate into the mood board. This client, a specialized dentist was going for a clean, clinical, yet luxurious & upscale feel.
BRAND MOOD BOARD FULL
Can you feel the tone when you look at her mood board? If you’re interested in seeing what the full brand identity looks like, click over to her website. This client was going for an overarching vibe of powerful, disruptive, spiritual, eclectic and empowering. Let’s explore how these mood boards make us feel, and ultimately what their brand identity and website ends up looking like. Let’s look at some examples.īelow are three examples of my own clients mood boards. Reason #5 | Lastly, a mood board, much like a vision board, is motivating and inspiring! You will feel empowered once you see the big picture, and it will help you get massive clarity on your brand vision and how all the pieces will eventually come together. Reason #4 | Having a mood board will strengthen all 5C’s of the Brand Essentials – Clarity, Compelling, Cohesive, Consistent and Captivating
Once you recognize that, you can quickly shift your frame of mind back to what on-brand needs to look like, and continue moving forward with the project. Reason #3 | You will save so much time! With a mood board designed, you’ll always be able to refer back to it as you’re carrying out the rest of your brand identity, and you’ll be able to immediately recognize if you’re straying off or staying on-brand. When you are able to show your designer exactly what you envision for your brand, he or she will be able to be so much more efficient as you dive into the graphics and the more in-depth details of the design process such as your website and social media graphics.
Reason #2 | Your graphic or web designer will love you if you show up to a project with a mood board already designed. Once your mood board is completed, you’ll be able to clearly see exactly which colors your brand palette should include, what fonts you should be using, and what your logo needs to look like. Reason #1 | A properly design mood board will help you establish the foundation of the brand, the basics. Here are 5 reasons why you need a mood board: The mood board is what casts the vision of the overall brand, and is what determines how you move forward with the rest of the branding process.
The idea is that anyone who plays a role in building the brand, from within your company, can look at the mood board and immediately understand how things need to look, feel and be designed.
BRAND MOOD BOARD LICENSE
The images that you use in your mood board can come from anywhere, and they are not meant to be used in your marketing (unless of course you obtain a license to use them). It’s important to note that the mood board process is very intuitive and is primarily used for internal purposes. It depicts the look and feel of the brand, and will be referred back to time and time again as your brand grows and evolves. Mood Boards are essential for ensuring that my client and I are 100% aligned with the vision of the brand. A mood board is essentially a collage of images that have been carefully curated and arranged in a way that evokes the “mood” or tone, or theme of the brand that we’re about to design. Every project begins with the same 1st step: creating a Brand Mood Board, unless of course a website client comes to me already having his/her brand and mood board created. When I sit down to begin a new branding or website project, I never start on the actual design immediately. Is your business warm and cozy like pumpkin spice on a crisp fall day? Or is it sophisticated and classic like a perfectly accessorized little black dress? Maybe your brand is sun, sand and salty air like a warm day at the shore… How do you translate your “vibe” into something that can be seen, tasted, smelled, heard and felt by your audience? The vision for your captivating brand does not happen on its own, and is so much more than just a pretty logo.
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